textthe patiants them selves meny people felt a bit betrayed by the scandle learnin ther informatoin was taken by the company and sold for ads targeting them
imageImage description
imagethe better help privacy scandle
textthe ceo of better help, fernado madeira. during the cort cases he reprisented better help saying the agreement was not an admission of wrongdoing and that their use of encrypted user data for marketing was an industry-standard practice
imageImage description
imagesharing user data
textbetter help collected user data from users emails and ip addresses to see who was using the sight and some of there private in session data they then distibuted this data to other companys to give these users more targeted ads
imagethe companys better help was giving the info to icluded
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imagelook‑alike audience finds new people who closely match the behaviours and traits of your best existing customers. It helps you reach a wider group that is statistically more likely to engage or convert.
imageon march 7 2023 the ftc starts perusing better hep
imagepeople then buy better help again and spend more money on it
imagein 2020 2 journalists noticed and made a report on the possible better help scandal
imageThe FTC first formally noticed and acted on BetterHelp’s data‑sharing practices in 2023, when it issued a Complaint and Proposed Consent Order saying BetterHelp had shared sensitive mental‑health data
imageThe FTC votes 3–0 to finalize the complaint and order, officially banning BetterHelp from sharing health data for advertising and requiring $7.8 million in refunds.
sticky-yellowFernando madeira repeatedly denied any wrong doing in court saying it was a standard business practice for the industry
imagethe 7.8 million is fined from betterhelp and distributes as refunds to people who bought better help
sticky-redeven to the public they mostly denied eny wrong doing sayin“We never shared therapy session content.” and “We did not sell your data.”